The other day, after a day of struggle with a disease that eventually I gave in and stayed in bed most of the day. I usually go years without any cases like these, in fact I have not missed a day of school because of illness. Over the years, and now I have my children, who seem to have brought all sorts of germs from known home after school, the people of this year, I could not. Fortunately or unfortunately, my marketing to stay, not the spirit or succumb to illness, pleasenot tell the children work up to a well for l '. Boy or girl, poly television day full of everything from marketing insurance, wheelchairs, walk in bathtubs. Fairly well-defined target audience, I guess.
The part that we can learn from them, since the market traders, the "how" not so much "what" in this experience. Number one is the public, are in fact preaching to the masses of television during the day, retired or semi-retired Americans. Note the use of the power of wordsand again in 30 seconds or 2 minutes of advertising. The use of words: free, with no additional cost, simple, just a phone call, etc. This is only a couple, but boy does not create the urgency to buy. Furthermore, the use of symbolism, it can often be waving the American flag in the background, an eagle flies, even the color tends ole 'red, white and blue.
Now let's look at this from a marketing campaign. These companies do not start with TVSpots, probably started with the phone and if you notice any kind of call a number to any website to this generation. So, after the test script probably 20-30 phone, opening and closing the accounts of the wonders that it worked, I'll bet that almost 90% of the scripts are in these infomercials. The point is, folks, everything starts with a strong base and if you have to go where you want to advertise and participate. But even after this and the success and the TV displayCampaign that has not yet addressed to persons using the telephone. The phone is where it all begins and ends in the marketing business.
We see the part of the presentation of the infomercial. If we did, we would have had a phone in search, at least 20 minutes of time of presentation. With these ads you see a shortened version provides two products always present on screen. You guessed the name and number to call. Displays the name and number for the wholeLength of the infomercial, if the 30 seconds or two minutes. Fluff In addition, there is little or nothing, be entitled to receive the product within ten seconds, then spend about 30% of the remaining time to tell the product and, finally, the pole of reference.
It's really an art to see and learn from these giants of marketing. The great part is that we have our job, we can continue to grow and if they wish, in a few years to refine the next generation of infomercials orThe weather is likely to catch something even the eyes. Hope to see you there.
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